Joe's Garden

What kind of content does Joe's Garden make?

Joe's Garden offers a delightful blend of practical gardening advice and sustainable living tips on TikTok and Instagram. They specialize in plant propagation, upcycling household items for gardening, and providing seasonal hacks, like using Christmas trees for mulch. Their content is perfect for brands looking to connect with an audience interested in eco-friendly practices, home gardening, and creative ways to reduce waste.

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Today we are back and I am showing you my journey over the last five years of growing and enjoying fresh basil at home, and the best part is you only need a few cheap plants from the supermarket to get started.

Basil is one of my all time favourite herbs, not just for its amazing culinary uses but also as a great companion plant in the garden too. However, unfortunately it is one plant that seems to cause gardeners quite a few issues to grow, but the good news is that’s often not your fault, and is easy to fix!

Most basil plants fail because of how they are grown and sold. For the most part you will buy basil in small pots of relatively poor compost, and in these pots you will see 30 or more small basil plants. Each basil plant can grow into its own bush if grown and pruned properly so we need to give them some love.

It all starts by gently separating small clusters of basil, and potting them on into larger pots filled with good quality compost. As a side note this is great as you get multiple plants from the one you bought.

Then over the spring and summer just keep them watered and in a sunny spot and you will notice they will be so much happier. As they grow instead of picking each leaf, keep harvesting the tips, which will cause the plant to bush out giving you a healthier plant, and more to harvest.

Basil is an annual plant so will die off at the end of each year, but you can take a few cuttings, which can be grown on a windowsill over winter and then planted back out the following spring to repeat the process again.

Thank you so much for watching, the last few weeks have been tough with everything going on and your support means the world,

I love you all,
Joe 😊🌱💚🙏

#basil #gardening #gardentips #zerowaste #harvest

Today we are back and I am showing you a few of my favourite ways to save money by turning common household waste into useful tools for your garden.

Spring is fast approaching now, which is super exciting, but it means we don’t have long left to stock up on household waste to use in the garden. I’m keeping as many bits and bobs as possible to use for seed sowing, as we have got a lot of seed packets waiting to spring into life this year 🤣

When it comes to growing food at home, while fancy kit and tools are great, you don’t need any to get started. For year I used these four tips to get my garden going. I’ve got so many little upcycling tips for the garden so if you find these four useful let me know and I can make another video.

Fruit/cookie punnets make the best seed starting propagators, especially if they have a built in lid! Just make sure to add drainage holes in the bottom if they don’t have some already.

Make sure to keep any old tins as they can be used to make really effective vertical planters, which can be made in a way where they are self watering too! I like to add a bit of paint to take them to the next level, but please only plant very small plants as they will soon outgrow the tins.

Every year I save hundreds of toilet roll tubes as they make the best seed starting trays for plants such as beans and peas which have deep roots. The best part is you can then plant the whole tube out into the compost when your seedlings are big enough.

And last but not least if you poke a few holes in the lid of your old milk cartons, they can be used as a great DIY watering can for your seedlings. If you like another hole in the handle it works even better 😊

As always I hope you are having a lovely week, and I love you all 😊🌱💚,
Joe

#zerowaste #gardening #sustainablity #gardentips

Today we are back and as the festive period is drawing to a close I thought I would share three fun ways to make the most of your Christmas tree, instead of just throwing them away.

This week millions of real Christmas trees will be thrown away, which is a real shame as they have so many fun ways they can be put to use.

If your area offers a recycling option that is a great way to dispose of a Christmas tree but if not, don’t panic. Instead first strip down the branches. This should be very easy as the wood on Christmas trees is very soft and easy to cut. These branches can then be laid flat over bare soil in your garden to help mulch it over winter. This is especially good for plants that like slightly acidic soil.

The stem of the tree can then either be used as a rustic plant support for your climbing plants, or chopped up and left in a pile for the mini beasts in your garden. You can even take it one step further and drill some small holes into the wood, to create a bug hotel.

But make sure to keep some of the pine needles. They can be added to some white vinegar, and left to infuse for at least a week, to create a powerful and fragrant all purpose cleaning spray. If you are worried about the smell of vinegar, just make sure to let it infuse for at least a week or so, and it will completely disappear.

I hope you are all having a lovely start to 2026, and I will back soon with some more fun gardening videos,

I love you all,
Joe 😊💚🌱🙏

#zerowaste #christmastree #sustainability #ecotips

Today we are back and as it’s the run up to Christmas Day, I thought it would be fun to show you a delicious and easy way to use up those citrus peels we would usually throw away this time of the year.

Christmas time is often when many citrus fruits are at their best, and in my family we use a lot of them for dessert and garnish for drinks, which leaves a lot of peels.

You can’t really compost large quantities of citrus, so instead of throwing them away make these natural delicious candies. From start to finish takes about 25 minutes and they are well worth the effort.

It’s worth noting I’m using home grown fresh citrus in this video, if you are using store bought give them a really good wash before hand.

I also only show me boiling the peels once in this video, but I usually boil them three times. The first for 15 minutes, I then drain and add fresh water and boil for another 15, then repeat this process once more. That will really help reduce the chances of you having a very sharp or sour Candy.

I like to dip them in chocolate to take things to the next level, but that’s completely optional. They will store for a few days in an airtight jar, but trust me they won’t last that long once you try them and realise how yummy they are 🤣

I hope you all have a lovely Christmas, and thank you so much for watching me this year.
Joe 💚🙏❄️🎁🎅🏻🎄

#zerowaste #candiedfruit #seasonalcooking

Who is Joe's Garden’s audience?

Joe's Garden attracts a highly engaged audience interested in sustainable living and practical DIY projects. Their followers demonstrate strong intent signals through high engagement rates, significantly exceeding benchmarks across platforms (TikTok: 10.28% vs. 3.0%, Instagram: 13.40% vs. 1.5%). This suggests a dedicated community actively seeking actionable advice on gardening, plant care, and waste reduction, indicating a high potential for conversion on relevant products or services.

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This creator shares content focused on home cooking and gardening. They demonstrate how to start seedlings, prepare various meals like lamb hot pot and packed lunches, and bake items such as bread, oat crackers, and carrot cake. The creator also offers gardening tips, including greenhouse tours and seed sowing advice, and occasionally shares vlogs of personal trips, like skiing holidays.

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This creator posts videos about maintaining an allotment, demonstrating how they cultivate various vegetables such as tomatoes and pumpkins. They offer practical gardening tips, including methods like shaking tomato seedlings to strengthen them and advice on managing plants during difficult weather conditions. The creator also shares aspects of their personal life, including experiences with a cancer journey and pregnancy, alongside yearly reflections on their gardening progress. They occasionally host giveaways for seeds, expressing a keen enthusiasm for planting and growing.

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