What kind of content does Kelly make?
Kelly shares their passion for allotment gardening on Instagram, offering practical advice on cultivating vegetables like tomatoes and pumpkins. Their content features unique tips, such as strengthening seedlings and navigating challenging weather, alongside personal reflections on their cancer journey, pregnancy, and yearly gardening progress. Kelly also delights followers with occasional seed giveaways, fostering a vibrant community around the joy of planting and growing.
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Verify your partnershipWho is Kelly’s audience?
Kelly's audience is likely comprised of UK-based individuals interested in home gardening, specifically vegetable cultivation and allotment life. Their intent signals are strong, indicated by a high engagement rate (ER) of 9.12% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community eager for practical gardening tips, personal insights into Kelly's journey, and opportunities like seed giveaways. The quality of engagement appears excellent, pointing to a receptive audience ripe for deeper connection and potential conversion on Nutcake.
Which creators are similar to Kelly?
If you're looking for creators like this creator, you'll love discovering fellow gardeners sharing their allotment journeys, cultivation tips, and even seed giveaways.
Charlotte Copley
Instagram @my_allotment_story
This creator shares content about gardening, focusing on their allotment and growing vegetables such as potatoes and onions. They also cover beekeeping, including winter hive inspections and feeding bees. Additionally, the creator documents their journey learning floristry, preparing to grow and arrange their own wedding flowers. They also share occasional lifestyle content, such as activities with friends and family and their dog.
Dr Rachel Greenhill
TikTok @rachelsallotment · Instagram @rachels.allotment
This creator shares content about growing a variety of plants, including tomatoes, sweet peas, and hydrangeas. They offer tips on sowing seeds, protecting plants from cold weather, and managing common gardening issues such as watering and pests. The creator also documents their experiences with new gardens, including a new build garden and an allotment, and shares their progress with vegetables like broad beans and garlic.
Nettles and Petals
TikTok @nettlesandpetals · Instagram @nettlesandpetals
This creator posts videos about various gardening techniques and projects. They share advice on sowing seeds, such as sweet peas and garlic, and demonstrate how to save seeds from vegetables like tomatoes and cucumbers. The creator also offers tips on building garden structures for biodiversity, composting, and preserving harvests. Additionally, they provide instructions for making homemade remedies and recipes using garden produce.
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