What kind of content does Julie Osborne make?
Julie Osborne offers a warm and relatable glimpse into family life on TikTok. Her videos capture genuine moments of childhood joy, from playful bubble machine antics to energetic dance parties, alongside heartwarming glimpses of family celebrations like Christmas and New Year's. Julie also occasionally shares personal care content, including unboxing new skincare finds, making her a well-rounded lifestyle influencer.
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Who is Julie Osborne’s audience?
Julie Osborne's audience likely consists of parents and caregivers in the UK seeking practical advice and inspiration for family life, children's activities, and personal care. Their intent signals are strong, indicated by a high engagement rate of 13.82% on TikTok, significantly exceeding benchmarks (TikTok ~3.0% ER). This suggests a highly receptive and active community, likely to respond well to authentic product recommendations and shared experiences within the family and personal care niches. The quality of engagement is therefore expected to be high, with potential for strong conversion on relevant offerings.
Which creators are similar to Julie Osborne?
If you're looking for creators like this creator, you'll find them perfect for brands targeting families interested in engaging children's activities, meaningful celebrations, and effective personal care routines.
Aims
TikTok @aimeegardiner570
The creator posts videos about skincare products, sharing reviews and details about their benefits, such as mess-free removal and hydration boosting ingredients. They also share motivational content, often encouraging self-care and supporting other women. Seasonal and family-focused content is also featured, including reflections on personal growth and gratitude.
Laura Wenham
TikTok @laurawenham
This creator shares content about their life as a mother. They often post about their children, including a baby and a toddler, and share personal moments. The creator also features fashion content, such as try-on hauls and outfit inspiration. They discuss topics like skincare, hair care, and home life, including their collection of plants. The videos offer a glimpse into their daily routines and family experiences.
Hattie Smith
TikTok @hattiebourn · Instagram @hattiebourn
This creator shares content about fashion, beauty and family life. They showcase clothing hauls from brands like ASOS and Marks & Spencer, often featuring outfits styled with their mother or best friend. The creator also reviews beauty products, including skincare from Drunk Elephant and foundation from NARS. Additionally, they post relatable content about the joys and chaos of raising three children.
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