What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and authentic family life content across Instagram and TikTok. Her engaging style shines through in detailed clothing hauls from popular retailers like ASOS and Marks & Spencer, often featuring relatable styling sessions with loved ones. Hattie also provides insightful reviews of coveted beauty products, from Drunk Elephant skincare to NARS foundations, while warmly sharing the everyday adventures of raising her three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is likely composed of individuals interested in fashion, beauty, and relatable family content, primarily from the UK. Their intent signals suggest they are actively seeking product recommendations, particularly for clothing and skincare, as evidenced by engagement with haul and review content. Hattie's TikTok engagement rate of 7.44% significantly outperforms the benchmark (3.0%), indicating a highly receptive and interactive audience on that platform. While her Instagram ER (1.85%) is slightly above benchmark (1.5%), the substantial difference on TikTok suggests a strong opportunity for leveraging short-form video content to drive deeper audience connection and potential conversion.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love influencers who share relatable fashion, beauty, and family life content, including clothing hauls and honest skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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