What kind of content does Hattie Smith make?
Hattie Smith offers a vibrant blend of fashion, beauty, and family life content across Instagram and TikTok. She delights her audience with engaging clothing hauls from popular brands like ASOS and Marks & Spencer, often featuring stylish collaborations with her mother or best friend. Hattie also provides honest reviews of sought-after beauty products, from Drunk Elephant skincare to NARS foundation, while sharing relatable and humorous insights into raising her three children.
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Who is Hattie Smith’s audience?
Hattie Smith's audience is primarily interested in fashion, beauty, and relatable family lifestyle content, as indicated by her keywords and platform focus. Her strong TikTok engagement rate (7.44%, significantly above the ~3.0% benchmark) suggests a highly receptive and interactive community on that platform, likely driven by authentic hauls and reviews. While her Instagram engagement (1.85%) is solid and slightly above benchmark, the substantial follower count indicates a broad reach. This audience is likely seeking inspiration, product recommendations, and aspirational yet accessible lifestyle content, presenting opportunities for targeted brand partnerships.
Which creators are similar to Hattie Smith?
If you're looking for creators like this creator, you'll love their content if you enjoy fashion, beauty, family life, clothing hauls, and skincare reviews.
Hani
TikTok @hanifarid_
This creator shares videos about fashion, featuring outfit ideas and try-on hauls. They also post about beauty products, including makeup and skincare routines. The creator shares humorous content, often with friends, and occasionally posts about their work as a midwife. They also share videos related to Ramadan and modest fashion.
Lizzierowland
TikTok @lizzierowland1
This creator shares daily life vlogs, often focusing on motherhood and family activities. They also post content related to home organisation, shopping trips to stores like B&M, and personal routines such as 'get ready with me' videos. The creator sometimes shares unboxing videos and discusses products they enjoy, including beauty and wellness items.
Leah Painesboy mum
TikTok @leahpaines
This creator shares content about their daily life, including parenting experiences with a toddler. They also post about beauty, showcasing makeup products like mascara and discussing hair styling. Fashion content features hauls and favourite items, such as trainers. The creator also celebrates personal events like birthdays and shares insights into life in their twenties.
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