What kind of content does Emily on Toast make?
Emily on Toast crafts vibrant and accessible recipe content, primarily on Instagram and TikTok. Her focus is on wholesome, easy-to-prepare dishes, from quick one-pan meals to delightful baked goods, often highlighting seasonal produce and high-fibre ingredients. Emily also champions practical tips for reducing food waste and offers smart meal prep solutions, with many recipes catering to vegetarian and gluten-free diets.
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Verify your partnershipWho is Emily on Toast’s audience?
Emily on Toast's audience is likely comprised of individuals interested in practical, health-conscious cooking solutions, particularly those seeking vegetarian options and ways to reduce food waste. Their intent signals are strong, as evidenced by exceptionally high engagement rates on both Instagram (11.54% ER, significantly above the ~1.5% benchmark) and TikTok (4.75% ER, well above the ~3.0% benchmark). This suggests a highly engaged community actively seeking and responding to Emily's content, indicating a strong potential for conversions and brand loyalty.
Which creators are similar to Emily on Toast?
If you're looking for creators like this creator, you'll love their easy vegetarian recipes, perfect for healthy meal prep and reducing food waste.
Lilly
TikTok @foodie_lilly · Instagram @foodie_lilly
This creator focuses on sharing a variety of healthy and high-fibre recipes. Many of the dishes are designed to be quick and easy to prepare, often taking 15 minutes or less. The content includes recipes for breakfast, lunch, and dinner, frequently featuring eggs, chicken, beans, and vegetables. Some posts also offer tips on dining out or share personal travel experiences.
Lauren Leyva
TikTok @lauren.leyva · Instagram @laurenleyva
This creator shares easy and budget-friendly recipes, often focusing on one-pan meals and batch cooking for efficiency. They also provide tutorials on baking, with a particular focus on seasonal bakes like Christmas desserts. Additionally, the creator offers guidance on healthy eating habits and meal planning, alongside content aimed at teaching children to cook and eat well.
WHAT KD EATS
Instagram @whatkdeats
This creator focuses on making food content for individuals cooking alone. They share quick and easy recipes, often highlighting high-protein, low-calorie, and budget-friendly meals. Their videos cover meal preparation strategies, ideas for grocery shopping for one, and tips to reduce food waste. The creator also discusses personal wellness topics, including improving sleep through dietary choices and exploring alternatives to caffeine. Occasionally, they feature creative and fun food concepts, such as themed recipes for holidays.
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