What kind of content does Bex Campbell make?
Bex Campbell creates engaging beauty content across TikTok and Instagram, specializing in makeup tutorials and hair care advice. Brands can connect with Bex's audience through her demonstrations of trending makeup looks, celebrity recreations, and in-depth beauty product reviews. She also offers valuable insights into hair care routines for specific hair types and showcases effective repair products, making her a go-to resource for all things beauty.
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Who is Bex Campbell’s audience?
Bex Campbell's audience is likely comprised of individuals actively seeking practical beauty advice, particularly those with curly hair. Their intent signals are strong, evidenced by high engagement rates, especially on Instagram (5.01% ER, significantly above the 1.5% benchmark), suggesting a highly receptive and invested community. While TikTok engagement (2.53% ER) is also solid and near benchmark, the Instagram performance indicates a particularly valuable and responsive audience segment for beauty product reviews and tutorials. This suggests a high-quality engagement profile, ripe for targeted brand collaborations.
Which creators are similar to Bex Campbell?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking authentic makeup tutorials, hair care tips, and honest beauty product reviews, especially for curly hair.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Anouska Bloom
Instagram @byanouska_
The creator consistently produces content focused on makeup tutorials and beauty advice. They demonstrate a variety of looks, including natural "sunkissed" styles, quick five-minute routines, and detailed glam makeup for special events and holidays. Their videos often feature specific techniques for eyes, such as soft glam, and detailed steps for achieving fuller-looking lips. Beyond makeup, the creator also shares skincare preparation routines, product recommendations, and 'Get Ready With Me' content that includes self-care and morning wellness. They also showcase examples of their professional makeup artistry for beauty campaigns.
Bex Beauty
TikTok @__bexbeauty__ · Instagram @__bexbeauty__
This creator posts makeup tutorials and transformations. Their content often features recreating looks from films and TV shows, as well as demonstrating different eyeshadow techniques. They also share reviews and demonstrations of various makeup products.
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