What kind of content does Bex Beauty make?
Bex Beauty crafts captivating makeup tutorials and transformations, often drawing inspiration from iconic film and TV characters. Their TikTok and Instagram content showcases intricate eyeshadow techniques and detailed product reviews, making them a go-to for beauty enthusiasts. Bex's engaging demonstrations bring creative makeup looks to life, offering brands a unique platform to connect with a dedicated audience.
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Who is Bex Beauty’s audience?
Bex Beauty's audience is primarily interested in detailed makeup tutorials, particularly those focused on film and TV recreations and advanced eyeshadow techniques. Their high engagement rates (TikTok 13.13% ER, Instagram 5.90% ER) significantly surpass platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly dedicated and interactive following. This suggests strong potential for brand partnerships seeking to reach consumers actively seeking inspiration and product recommendations within the beauty and entertainment crossover space.
Which creators are similar to Bex Beauty?
If you're looking for creators like this creator, you'll love makeup artists who excel at transformative looks, detailed eyeshadow tutorials, and recreating iconic film and TV makeup.
Keisha
TikTok @keikeimua
This creator posts tutorials and demonstrations of various makeup looks. They often focus on creative and editorial styles, featuring bold colours and unique techniques such as using their fingers for eyeshadow application. Their content includes detailed breakdowns of the products used, covering items for base, eyes, and lips, and they also occasionally share content about personal style, including trying on new glasses and wigs.
Dori
Instagram @makeupbydoori
This creator posts makeup tutorials and demonstrations. They often showcase different makeup products and techniques, including full face applications and lip liner combinations. The creator also shares content from photoshoots and behind-the-scenes looks at their work as a makeup artist. They frequently collaborate with beauty brands and feature other makeup artists.
Kristy Webley
TikTok @kristywebley · Instagram @kristywebley
This creator posts videos focused on makeup tutorials and product reviews. They frequently demonstrate makeup application techniques, such as contouring hacks and eyeshadow application. The content also includes GRWM (Get Ready With Me) videos, showcasing routines for different occasions and featuring a variety of beauty products from different brands.
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