What kind of content does Selina make?
Selina offers a comprehensive look at the beauty world, sharing unboxing videos and in-depth reviews of perfumes, makeup, skincare, and haircare. On Instagram, she breaks down product features, discussing application, longevity, and how items address specific concerns like dry skin or frizzy hair. Her content spans luxury and everyday essentials, providing valuable insights for brands seeking authentic product showcases.
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Who is Selina’s audience?
Selina's audience is likely composed of beauty enthusiasts in the UK actively seeking product recommendations and honest reviews. Their high engagement rate (109.36% ER) significantly surpasses benchmarks across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly dedicated and responsive community. This suggests strong intent signals for purchasing products and a high-quality engagement level, making Selina's profile an attractive space for brands targeting the beauty consumer market.
Which creators are similar to Selina?
If you're looking for creators like Selina, you'll find beauty enthusiasts who love honest reviews and unboxing new makeup, skincare, and haircare products.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Lia
Instagram @lia.beautyuk
The creator posts content primarily focused on beauty products. This includes showcasing various perfumes, often highlighting gourmand or sweet fragrances, alongside unboxings and reviews of skincare and makeup items. They demonstrate the application and effects of products such as mascaras, lip glosses, highlighters, and nail polishes. The content regularly features new and popular items from a range of beauty brands.
Karina Hidalgo
Instagram @karinahidalgo
This creator posts videos about beauty products. They share reviews and tutorials for makeup items such as mascaras, eyebrow products, and concealers. The creator also discusses and showcases fragrances, often highlighting brands that offer cruelty-free and vegan options. They have featured specific perfume scents and provided discount codes for viewers.
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