What kind of content does Lia make?
Lia crafts engaging beauty content on Instagram, specializing in detailed reviews and demonstrations of perfumes, with a particular fondness for gourmand and sweet scents. Her feed is a treasure trove of unboxings and application showcases for skincare and makeup essentials, from mascaras and lip glosses to highlighters and nail polishes. Lia consistently features a curated selection of new and trending products from diverse beauty brands, offering her audience a clear view of what's hot in the market.
Are you a brand that’s partnered with Lia?
Verify your partnership
Who is Lia’s audience?
Lia's audience is likely comprised of beauty enthusiasts in the UK actively seeking product recommendations and reviews. Their high engagement rate (369.88% ER) significantly surpasses benchmarks for platforms like Instagram (~1.5% ER), indicating a highly receptive and interactive community. This suggests strong intent to purchase and a willingness to engage deeply with content, making them a valuable audience for beauty brands looking for authentic endorsements and conversions.
Which creators are similar to Lia?
If you're looking for creators like this creator, you'll find them perfect for brands targeting consumers interested in honest beauty product reviews, from perfumes and skincare to makeup.
Beebeauty
Instagram @bee.b.eauty
This creator makes videos about beauty products, focusing on both makeup and fragrances. They often showcase luxury items, explaining details like mascara brush shapes, eyeshadow colours, and perfume ingredients. Their content includes demonstrations of various makeup looks, from festive styles to subtle everyday glows. The creator also reviews different scents, describing their character and the feelings they inspire. Many videos feature collaborations with established beauty brands.
Puja Arya
TikTok @reviewsbypuja · Instagram @reviewsbypuja
This creator posts about beauty and skincare products. They share reviews of makeup, such as lip gloss and mascara, and skincare items including serums, moisturisers, and eye creams. The creator also discusses hair products for managing frizz and adding shine, and explores different fragrances. They sometimes attend brand launch events and share unboxing videos of jewellery.
Ana Beauty
Instagram @ana_beauty_things
This creator posts content focused on beauty products. Their videos feature makeup, including mascaras and eyeshadows, and skincare items such as moisturisers and eye creams. They also share content related to fragrances and haircare. Some posts include unboxings and reviews of gifted items.
Frequently asked questions
Sign in to view Lia's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Lia today
You can use Nutcake’s agentic tools for free. Sign up today to work with Lia on your creator campaign.