What kind of content does Vanessa Sam make?
Vanessa Sam offers a vibrant look into home renovation and interior design on Instagram. Her content showcases the journey of transforming spaces, from full-scale renovations to charming DIY projects like furniture upcycling and creative playroom decor. Brands will appreciate her engaging approach to home makeovers and seasonal styling, which consistently draws in an audience interested in beautiful and functional living spaces.
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Who is Vanessa Sam’s audience?
Vanessa Sam's audience is likely comprised of homeowners and renters in Great Britain interested in practical home improvement, interior design inspiration, and DIY solutions. Their intent signals are strong, indicated by a high engagement rate (ER) of 11.14% on Instagram, significantly outperforming benchmark ERs across platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly invested and responsive community eager for actionable advice and visually appealing content related to renovation, decor, and moving.
Which creators are similar to Vanessa Sam?
If you're looking for creators like this creator, you'll find inspiration for your next home renovation, interior design project, or DIY endeavor.
The Surrey Renovation
Instagram @thesurreyrenovation
This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.
Robyn Stanley
TikTok @the_house_acc · Instagram @the_house_acc
The creator posts videos about home renovation projects, often focusing on Victorian and Edwardian properties. They share their progress on transforming spaces, including room makeovers and DIY projects like building a home bar and restoring furniture. The content also features lifestyle aspects such as skincare routines, organising their home, and setting up their living spaces.
kjg home
TikTok @kjg_home · Instagram @kjg_home
This creator shares content about home renovations, DIY projects, and interior design. They showcase transformations of different rooms, including hallways, living rooms, and laundry areas, often featuring budget-friendly hacks and organisation tips. The creator also posts about family life, travel experiences, and personal reflections, offering insights into everyday life and their home projects.
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