What kind of content does Morgan make?
Morgan brings a fresh, DIY-focused approach to home renovation and interior design on Instagram. Their content showcases practical tips for transforming spaces, from mastering painting techniques like color drenching to adding elegant trim work. Brands will appreciate Morgan's ability to inspire followers to create personalized, cozy homes, highlighting achievable decor projects and thoughtful product recommendations.
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Who is Morgan鈥檚 audience?
Morgan's audience is likely comprised of US-based homeowners and renters actively seeking inspiration and practical advice for home improvement projects. Their intent signals are strong, indicated by high follower count and an engagement rate of 1.87% on Instagram, which slightly surpasses the platform benchmark of 1.5%. This suggests a highly engaged community receptive to detailed tutorials, product recommendations, and visual showcases of renovation and design work, promising quality engagement and potential for conversion on sponsored content related to home goods and services.
Which creators are similar to Morgan?
If you're looking for creators like this creator, they're perfect for anyone seeking inspiration and practical tips for their next home renovation or DIY interior design project.
Amanda Walker
Instagram @dwellaware
This creator focuses on home renovation and DIY projects. They share videos detailing how to update walls, including adding picture frame and fluted trim, and experimenting with different paint colours. They also showcase tutorials on using tools like brad nailers and laser levels, and demonstrate how to apply wood glaze to doors. Additionally, they post about organising outdoor spaces and creating photo displays.
Lucy Heywood
Instagram @wheretheheywoodslive
This creator posts videos about home renovation and interior design projects. They share their experiences with DIY tasks, including painting furniture, tiling bathrooms, and upcycling items. The creator also documents their home organisation efforts and shares tips for creating a cosy living space. They frequently feature home accessory hauls and discuss their journey with a house renovation.
Jordan
Instagram @goldenhourabode
This creator focuses on home renovation and decoration content. They frequently share DIY projects, such as transforming old furniture like filing cabinets and bistro sets into planters and outdoor seating. Many videos showcase updating spaces like sunrooms, bathrooms, and kitchens, often featuring new appliances and decor. The creator also highlights thrift store finds and shares their process for styling different areas of their home, including their beauty room and living room.
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