What kind of content does Emily make?
Emily crafts engaging beauty content across Instagram, focusing on makeup tutorials and honest product reviews. She shares her expertise on achieving the coveted 'glass skin' look, alongside detailed explorations of lip products, foundations, and blush. Brands like Maybelline and Huda Beauty, as well as retailers like Boots, are frequently featured, making her a valuable partner for beauty collaborations.
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Who is Emily’s audience?
Emily's audience is likely comprised of beauty enthusiasts in GB actively seeking makeup and skincare advice, particularly those interested in achieving a "glass skin" aesthetic. Their engagement signals a strong interest in detailed tutorials and honest product reviews, as evidenced by her Instagram engagement rate of 0.98%, which is slightly below the benchmark for the platform. This suggests that while her audience is present and interested, there's an opportunity to further cultivate deeper engagement and conversion through more interactive content or exclusive offers.
Which creators are similar to Emily?
If you're looking for creators like Emily, you'll love those who share their passion for achieving radiant, "glass skin" through makeup and skincare tutorials and honest product reviews.
Sharon
Instagram @beautiful_glowy_skin
This creator posts videos about beauty and makeup products. They share reviews and demonstrations of various items, including lip products from brands like Charlotte Tilbury and NARS, skincare from Elemis and Kiehl's, and makeup from Armani Beauty and YSL Beauty. The creator also discusses fragrances and press-on nails, often providing discount codes for the featured products.
Ryan Bourne
Instagram @ryanbournex
This creator posts makeup tutorials and transformations, often showcasing dramatic eye looks and full-coverage foundation. They frequently use products from brands such as Made By Mitchell, HNB Cosmetics, and Fenty Beauty. The creator also shares skincare routines, including product recommendations for addressing common skin concerns. Content includes 'get ready with me' videos for various occasions and demonstrations of popular makeup techniques like underpainting and contouring.
Jesse Rose
TikTok @jesserosesings · Instagram @jesserosesings
The creator makes beauty videos about skincare, makeup and fragrance. They do unboxings, product reviews, empties, and routine videos, showing how products look and work. They test items like mascara, sunscreen, cleansers and perfumes, talking about packaging and scents. They often share PR boxes and discount codes in captions, and sometimes do ASMR restocking videos.
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