What kind of content does Preston Builds make?
Preston Builds brings LEGO creations to life on TikTok and Instagram, offering in-depth reviews and building guides for popular themes like Star Wars and Pokémon. Their content dives into new releases, custom builds, and clever display solutions, showcasing a passion for the brick. Brands can connect with an engaged audience through visually rich content that highlights the joy and creativity of LEGO.
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Who is Preston Builds’s audience?
Preston Builds' audience is likely comprised of hobbyists and collectors, primarily interested in LEGO sets, particularly those within the Star Wars and Pokémon franchises. Their intent signals suggest a strong interest in product reviews and building tutorials. Engagement quality appears exceptionally high, with an Instagram ER of 8.59% significantly outperforming industry benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This indicates a deeply invested and responsive community, ripe for brand partnerships focused on product discovery and enthusiast engagement.
Which creators are similar to Preston Builds?
If you're looking for creators like this creator, you'll love builders who share awesome LEGO builds, reviews, and fandom content for Star Wars and Pokémon fans.
Gabby
TikTok @_just_gabby_ · Instagram @_just_gabby_1
This creator focuses on building and reviewing Lego sets. Their content includes speed builds of various Lego themes such as Speed Champions, Technic, and Ideas. They often share their opinions on new Lego releases, including F1 cars, Batman sets, and The Lord of the Rings models. The creator also discusses their personal Lego collection and ranks different Lego themes.
BrixCore
TikTok @brixcore
This creator shares content related to the construction toy brand LEGO. Their videos often focus on new set releases, providing reviews and reactions to various themes such as Star Wars, Harry Potter, and Speed Champions. They also discuss upcoming retiring sets and create top 5 lists for different LEGO categories.
lucasbrickz
TikTok @lucasbrickz
This creator posts content related to LEGO sets, particularly those from the Star Wars franchise. They share videos featuring new LEGO acquisitions, including helmets and minifigures. The creator also discusses older or rarer LEGO items and celebrates personal events like birthdays with LEGO-themed posts. Their content often includes unboxing and showcasing their LEGO collection.
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