What kind of content does mel make?
Mel offers a delicious exploration of Manchester and London's vibrant food scenes. Through engaging Instagram content, they dive into restaurant reviews, spotlighting everything from hearty Sunday roasts and BBQ to exquisite desserts and hidden bakery gems. Mel's videos also capture delightful day-out vlogs, weaving in culinary discoveries with other exciting activities, making them a go-to for anyone seeking their next great meal.
Are you a brand that’s partnered with mel?
Verify your partnership
Who is mel’s audience?
Mel's audience likely consists of UK-based food enthusiasts, particularly those interested in dining experiences within Manchester and London. Their intent signals are strong, as evidenced by the exceptionally high engagement rate of 67.59% on Instagram, significantly surpassing benchmark averages (e.g., TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This suggests a highly dedicated and responsive community actively seeking restaurant recommendations and dining content. The quality of engagement is therefore expected to be very high, indicating a receptive audience for sponsored content or collaborations related to food and travel.
Which creators are similar to mel?
If you're looking for creators like this, you'll find them perfect for audiences who love discovering new restaurants and experiencing delicious food adventures through engaging vlogs.
BETH
Instagram @bethsfoodbible
This creator focuses on reviewing various restaurants and food establishments, primarily located within Manchester. The content showcases a range of cuisines, including Indian, Thai, Pan-Asian, Jamaican, Middle Eastern, and modern British dishes. Many videos feature experiences at bottomless brunches, new seasonal menu launches, and traditional Sunday roasts. The creator provides insights into food quality, drink selections, restaurant decor, and the standard of service received. They often include specific dish recommendations and explore dessert shops as well.
Scranchester_Food
TikTok @scranchester_food
This creator shares videos reviewing various food establishments. Their content often features popular dishes like burgers, fried chicken, and traditional British and Caribbean meals. They also highlight unique food experiences, such as ice skating rinks with food offerings and all-you-can-eat buffets. The creator focuses on food from Greater Manchester and surrounding areas.
Silvia
TikTok @silviaeatsout
The creator posts videos about food and travel. They review restaurants, focusing on places to eat in London, including halal options and unique fusion dishes like Jollof pizza. The creator also shares hotel stays and city break deals in various UK cities.
Frequently asked questions
Sign in to view mel's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with mel today
You can use Nutcake’s agentic tools for free. Sign up today to work with mel on your creator campaign.