What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into the complexities of love and personal emotion, often drawing inspiration from other artists. Their TikTok channel offers a behind-the-scenes look at their music production process, from vocal arrangements to industry insights. Beyond music, they share glimpses of their lifestyle, offering a well-rounded and authentic connection with their audience.
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Who is New Rules’s audience?
New Rules' audience on Nutcake is likely comprised of individuals actively seeking original acoustic music and relatable love songs, drawn from their substantial TikTok presence. Their high engagement rate (6.86% ER on TikTok, significantly above benchmarks like TikTok's ~3.0%) suggests a highly invested fanbase eager for behind-the-scenes content, music production insights, and lifestyle glimpses. This indicates strong potential for deeper community building and conversion on Nutcake, as followers are demonstrably responsive and engaged with the creator's content.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find them perfect for audiences who appreciate heartfelt original songs, acoustic covers, and a lifestyle infused with authentic music production.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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