What kind of content does New Rules make?
New Rules crafts original songs and acoustic covers that delve into the complexities of love and personal emotion, often with nods to beloved artists and genres. On TikTok, they also offer a behind-the-scenes look at music production, from vocal arrangements to industry insights. Beyond their musical artistry, New Rules shares glimpses into their lifestyle, offering a well-rounded and relatable presence.
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Who is New Rules’s audience?
New Rules' audience is likely comprised of young adults and teens interested in contemporary pop music, songwriting, and relatable lifestyle content. Their high TikTok engagement rate (6.86% ER) significantly surpasses benchmarks (TikTok ~3.0% ER), indicating a highly receptive and active fanbase. This suggests strong intent signals for new music releases, behind-the-scenes content, and potentially merchandise. The quality of engagement appears excellent, offering a valuable opportunity for brands seeking to connect with a passionate and responsive demographic through authentic musical and lifestyle collaborations.
Which creators are similar to New Rules?
If you're looking for creators like this creator, you'll find artists who craft original acoustic songs and heartfelt love songs, perfect for listeners who appreciate authentic music production and a relatable lifestyle.
Persia Holder
TikTok @persiaholder · Instagram @persiaholder
This creator shares videos featuring their original songs, which often explore themes of heartbreak, unrequited love, and complex relationships. They also post content related to music, including live performances, acoustic renditions of their songs, and behind-the-scenes footage from shows, such as a trip to Paris to support another artist. Additionally, the creator sometimes shares hair tutorials, focusing on styling curly hair.
Tim Gallagher
TikTok @timgallaghermusic
This creator posts videos of themselves singing and playing music. They often share original songs they have written, with themes revolving around love and relationships. Some content includes performances in different acoustic settings and mentions of recording music for an album. They also occasionally share cover songs and performances with other artists.
lili caseley
Instagram @lilicaseley_
This creator posts videos about their music, including new song releases and acoustic versions of existing tracks. They also share content related to songwriting, often discussing the inspiration behind their lyrics and collaborations. Some posts feature behind-the-scenes footage from music video shoots and personal reflections on their creative journey. Additionally, the creator has shared a TV advert soundtracked by their music.
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