Colette Rae Bailey

What kind of content does Colette Rae Bailey make?

Colette Rae Bailey crafts engaging video content across TikTok and Instagram, specializing in bridal and special occasion makeup. Her tutorials and tips break down achieving sought-after looks, from natural glam to foundation-free finishes, while behind-the-scenes peeks offer an authentic glimpse into wedding preparations and client transformations. Beyond her artistry, Colette shares relatable lifestyle vlogs, offering a personal touch that resonates with her audience.

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⬇️✨ 𝗜𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗠𝗮𝗸𝗲𝘂𝗽 ✨⬇️

Every single product we use on our base including powders, provides coverage.
Flawless skin isn’t always about piling it on, it’s about placing thin layers with purpose.

When you’re intentional with where you apply product, you can create a perfected, radiant finish, using far less makeup than you think.

Key Steps…

• Moisturiser to prep and soften the skin - @decleorparis

• A glowy ‘flawless filter dupe’ in warm/bronzed tone placed only across the forehead and tops of the cheekbones for dimension - @homebargains Flawless Filter Dupe.

• A very thin layer of eye brightener under the eyes — not to cover everything, but to lift - @catrice.cosmetics Eye Brightener.

• A tiny amount of concealer primed into a buffing brush and placed only on the lower half of the face, under the cheekbones (where redness usually lives) - @anastasiabeverlyhills Concealer shade 6.

• Faux freckle tint to give the skin a more natural look @sheglam_official

• Cream blush placed high on the cheekbones to lift the face @pixibeauty

• A small amount of bronzer layered over the bronze filter shade to add depth @no7uk

• Hourglass powder shades buffed over the skin… powders can give coverage when used intentionally @hourglasscosmetics

• Dried-out mascara through the brows for soft definition @maybelline Lash Sensational

• Lashes curled + waterproof mascara for longevity @maybelline Lash Sensational Waterproof

• Eyeliner on the outer half of the eye with a small wing to subtly enhance eye shape.

• Lip Tint - Softer than pencil and gives longevity - @sheglam_official shade Brownie Points

• Glossy Clear Gloss - @vieve

If you like a natural but polished everyday makeup this is perfect. Coverage can come from placement, not just heavy layers.

Perfect for everyday, brides, and anyone who wants makeup that enhances there features.

#intentialmakeup #skinlikemakeup #cleangirlmakeup #westmidlandsmua #shropshiremua

𝐓𝐡𝐞 𝐂𝐨𝐧𝐯𝐨𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐓𝐡𝐞 𝐀𝐮𝐝𝐢𝐨 ☺️

#mualife #makeupartistlife #clientmakeup #telfordmua

✨ 𝐓𝐚𝐢𝐥𝐨𝐫𝐢𝐧𝐠 𝐌𝐚𝐤𝐞𝐮𝐩 𝐓𝐨 𝐓𝐡𝐞 𝐂𝐥𝐢𝐞𝐧𝐭 - 𝐍𝐨 𝐅𝐨𝐮𝐧𝐝𝐚𝐭𝐢𝐨𝐧, 𝐍𝐨 𝐂𝐨𝐧𝐜𝐞𝐚𝐥𝐞𝐫 ✨

One of the most important parts of my job as a makeup artist is understanding that makeup is never ‘one size fits all.’

Everyone has different tastes, comfort levels, and features they love to enhance and those tastes can evolve over time.

I’ve been doing Lydia’s makeup for years, and as her style has refined, so has her makeup preference.

Lydia always has her brows and lashes done religiously and over time we realised she actually prefers very minimal eye makeup. She doesn’t love heavy eyeshadow, liner, or a lot of product under the eyes.
What she does love is skin that looks fresh and glowy.

She naturally has really clear skin, so she doesn’t need heavy coverage. Instead, she likes her undereyes brightened and smoothed, without looking cakey.

For this look we did…

• No foundation
• No “traditional” concealer
• Just a skin tint and an eye brightener

Everything was applied in extremely thin layers, set with luminous powders and finished with a strong-hold setting spray for longevity without heaviness.

And the result is - Flawless, glowing skin that still looks like her. We defined the lips and added juiciness to complete the look.

Understanding exactly what your client wants (and doesn’t want) is key. And that’s why makeup will never be a ‘One look fits all.’

#westmidlandsmua #bridalmakeup #shropshiremua #telfordmakeupartist

𝓜𝓸𝓽𝓱𝓮𝓻 𝓐𝓷𝓭 𝓓𝓪𝓾𝓰𝓱𝓽𝓮𝓻

I’ve been waiting for 7 years to post these two together. And I couldn’t think of a better opportunity than this.

Pheboe came to me 7 years ago for her prom makeup and I met her beautiful mom Lisa not long after.

I’ve had the honour of doing there makeup for so many occasions over the years and I was beyond excited when Lisa messaged me to secure her wedding day.

Lisa also picked one of my favourite venues @westonhall1
I had the loveliest morning.

Biggest Congratulations to you angel @lisajnellie I hope your day was everything you imagined and more ✨

Hair @lizzieconnellyhair

#telfordmua #bridalmua #telfordmakeupartist

Who is Colette Rae Bailey’s audience?

Colette Rae Bailey's audience is likely comprised of individuals seeking expert advice and inspiration for makeup application, particularly for special occasions like weddings. Her high engagement rate on Instagram (5.83% ER, significantly above the 1.5% benchmark) suggests a highly dedicated and interactive following, indicating strong potential for conversion on sponsored content or product recommendations. While her TikTok ER (2.17%) is closer to the benchmark, the sheer volume of followers points to broad reach. This audience demonstrates clear intent for makeup tutorials and vlogs, signaling a valuable segment for beauty brands and event planners.

Which creators are similar to Colette Rae Bailey?

If you're looking for creators like this, you'll love makeup artists who share bridal, special occasion, and tutorial content for your next glamorous event.

Molly Bowden

Instagram @bymollybow

This creator focuses on bridal makeup tutorials and tips, often showcasing 'get ready with me' videos and demonstrating specific techniques like concealer placement for a lifted effect. They also share skincare routines, focusing on proper makeup removal and achieving glowing skin. In addition to makeup, the creator sometimes vlogs about their experiences as a makeup artist and occasionally discusses hair appointments and modelling wedding dresses.

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Lilyanne Gibbons

TikTok @lilyannegibbons_ · Instagram @lilyannegibbonsmakeup

This creator is a professional makeup artist based in the UK who specialises in soft, bridal, and editorial glamour. Their content features demonstrations of various makeup looks, including step-by-step product breakdowns and tutorials. Additionally, they showcase behind-the-scenes footage from wedding days, photoshoots, and 1-to-1 makeup lessons. The posts frequently highlight specific beauty products and techniques used to achieve polished, glowy, and natural aesthetics.

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Millie Elizabeth

Instagram @millieemua

This creator focuses on makeup artistry, regularly showcasing bridal makeup looks and detailed application techniques. Their content includes "Get Ready With Me" videos where they demonstrate personal beauty routines and recommend various skincare and makeup products. The creator also shares insights from attending beauty industry events and their involvement as a judge for beauty awards. Additionally, they run annual giveaways featuring a range of makeup and beauty products for their audience. The videos often highlight specific beauty brands and their applications.

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