What kind of content does Abby B make?
Abby B offers a fresh perspective on beauty and personal care, sharing honest reviews of skincare and makeup favorites on TikTok. From detailed explorations of lip oils and brow gels to showcasing her morning and shower routines, Abby provides relatable insights. Her content also extends to exciting travel adventures, offering a glimpse into her experiences and favorite destinations.
Are you a brand that’s partnered with Abby B?
Verify your partnership
Who is Abby B’s audience?
Abby B's audience is likely composed of beauty enthusiasts in the UK seeking practical skincare and makeup advice, alongside inspiration for travel. Their high TikTok engagement rate (29.56%) significantly surpasses industry benchmarks (e.g., TikTok ~3.0% ER), indicating strong interest and active participation in her content. This suggests a highly receptive audience eager for detailed reviews, routine breakdowns, and travel-related beauty tips, presenting a valuable opportunity for brands seeking engaged consumers within the beauty and lifestyle sectors.
Which creators are similar to Abby B?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking authentic skincare and makeup reviews, daily routines, and travel beauty tips.
KACEY
TikTok @kaceymuaxo
The creator posts videos about skincare routines and makeup. They showcase products such as face masks, serums, and makeup removers. They also feature popular makeup brands and share their thoughts on beauty products. Some videos include makeup looks for occasions like Halloween and Christmas, as well as discussions about fragrances.
Clarissa Bea
TikTok @clarissabeaa · Instagram @clarissabeaa
This creator posts videos about fashion, makeup, and skincare. They share their experiences attending events like London Fashion Week and trying out viral beauty trends, such as Hailey Bieber's glowy skin hack. The creator also shares quick makeup routines and outfit ideas, often featuring sponsored products from various brands.
Skincare
TikTok @girls.advice..1
This creator posts videos about skincare and beauty products. They share hauls of items from various brands, including those focused on skincare and fragrances. The creator also shows off new items they have received as gifts, such as a hair curler and Christmas presents. Some videos feature makeup, specifically mascara and lashes. They occasionally mention that they are still doing skincare, even if not all the time.
Frequently asked questions
Sign in to view Abby B's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Abby B today
You can use Nutcake’s agentic tools for free. Sign up today to work with Abby B on your creator campaign.