What kind of content does Max Halley make?
Max Halley brings a playful and delicious approach to all things sandwiches, showcasing unique fillings and gourmet ingredients on Instagram. Beyond the bites, he highlights exciting culinary events, collaborations with food waste charities, and his own ventures, including a book on sausage cookery and his popular sandwich shop. Brands can connect with Max for authentic, engaging content that celebrates food innovation and community.
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Who is Max Halley’s audience?
Max Halley's audience is likely comprised of food enthusiasts, home cooks, and individuals interested in sustainable food practices, primarily located in the UK. Their intent signals are strong, indicated by a high engagement rate (ER) of 6.15% on Instagram, significantly outperforming benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%). This suggests a highly receptive and actively involved community, eager to consume and interact with content related to creative sandwich making, culinary events, and food waste reduction. The quality of engagement is therefore expected to be high, with strong potential for conversions on sponsored content or product recommendations.
Which creators are similar to Max Halley?
If you're looking for creators like this creator, target audiences interested in innovative sandwich concepts, culinary events, and sustainable food practices.
Sensational Sandwiches
TikTok @sensationalsandwiches · Instagram @_sensationalsandwiches
This creator makes videos about unique and over-the-top sandwiches. Their content often features unusual ingredients and large portions, such as a sandwich made with 100 pickles. They also showcase the creation process for these elaborate sandwiches. Some videos focus on promotions for their sandwich shop, including special offers and partnerships.
Christopher Gribbin
TikTok @itssandwichking · Instagram @itssandwichking
This creator posts videos about making various types of sandwiches. Their content includes recipes and demonstrations for sandwiches such as tuna melts, beef sandwiches, and chicken caesar sandwiches. They also explore different sandwich ingredients and styles, including steak and butter pie sandwiches and buffalo fried chicken sandwiches. Some videos focus on ASMR aspects of preparing and eating sandwiches.
Jed Barker
TikTok @jedbarker · Instagram @jedbarker
This creator primarily posts videos about food, focusing on sandwiches, wraps, and meal prep recipes. They share content featuring items like club sandwiches, cheesy meatball sandwiches, and steak and frites sandwiches. The creator also includes recipes for dishes such as low-calorie creamy chicken pasta and steak salad meal prep. They occasionally highlight dining experiences and collaborations, such as with McCain.
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