What kind of content does Mummy Gascoigne-Roe make?
Mummy Gascoigne-Roe offers an unfiltered glimpse into her daily life on TikTok and Instagram, sharing personal updates, family moments, and insights from her work as a mental health support worker. Her content spans lifestyle topics like organization and pet ownership, often featuring candid vlogs that highlight her authentic approach to sharing routines and personal challenges. Brands can connect with an engaged audience through her relatable and down-to-earth narrative.
Are you a brand that’s partnered with Mummy Gascoigne-Roe?
Verify your partnership
Who is Mummy Gascoigne-Roe’s audience?
Mummy Gascoigne-Roe's audience is likely comprised of individuals interested in relatable lifestyle content, particularly those seeking authentic perspectives on mental health and daily routines. Their intent signals suggest they are looking for inspiration, community, and practical advice, as evidenced by the high engagement on Instagram (3.60% ER, significantly above the ~1.5% benchmark). While TikTok engagement is lower (0.19% ER), the substantial follower count indicates broad reach. This audience values genuine connection and is likely to engage deeply with content that fosters vulnerability and shared experience.
Which creators are similar to Mummy Gascoigne-Roe?
If you're looking for creators like this creator, you'll love authentic vloggers who share their daily routines and mental health journeys.
Bailey Nelson
TikTok @baileyn · Instagram @baileyn
This creator often posts videos featuring shopping hauls, particularly from Temu, highlighting various products and deals. They also share lifestyle content, including trips, humorous situations, and personal reflections. Some videos touch on relationships, with one suggesting maintaining friendships with ex-partners. The creator occasionally uses trending sounds and encourages a positive mindset.
Dina Stars
Instagram @dinastars_
The creator posts videos featuring hauls of baby clothing and accessories from online stores like Shein and Temu. They also share content related to personal experiences, such as preparing for childbirth, applying makeup, and discussing family matters. Additionally, the creator shares glimpses of their daily life and travels, often incorporating product reviews and recommendations.
Gemma Markland
TikTok @themarklandhome · Instagram @themarklandhome
This creator shares videos about home organisation and DIY projects. They often feature budget-friendly finds from online retailers like Temu, showcasing items such as shoe storage benches and drawer organisers. The creator also shares personal updates, including gym renovations and redecorating their home. They have also posted about travel experiences, such as using a private airport terminal.
Frequently asked questions
Sign in to view Mummy Gascoigne-Roe's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mummy Gascoigne-Roe today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mummy Gascoigne-Roe on your creator campaign.