What kind of content does Oscar Piastri make?
Oscar Piastri offers a unique look into the high-octane world of motorsports, primarily through engaging video content on TikTok and Instagram. He delves into the intricate details of his racing helmets, sharing the stories and inspirations behind their designs, often honoring fellow drivers. Beyond the helmet artistry, Oscar provides behind-the-scenes glimpses of race weekends, track experiences, and discusses the technical aspects of car technology and race logistics. His platform also highlights authentic brand partnerships, making him an ideal collaborator for automotive and lifestyle brands.
Are you a brand that’s partnered with Oscar Piastri?
Verify your partnership
Who is Oscar Piastri’s audience?
Oscar Piastri's audience is likely comprised of dedicated motorsports enthusiasts and fans of Formula 1, drawn to his insider access to race weekends and insights into car technology. Their intent signals are strong, indicated by exceptionally high engagement rates that significantly surpass industry benchmarks on both TikTok (17.71% vs. ~3.0%) and Instagram (36.54% vs. ~1.5%). This suggests a highly invested and responsive community, ideal for impactful brand partnerships, particularly within the automotive and lifestyle sectors.
Which creators are similar to Oscar Piastri?
If you're looking for creators like this creator, partner with influencers who captivate audiences with thrilling motorsports content, cutting-edge car tech, and authentic race weekend experiences.
Ruroc Helmets
TikTok @ruroc
This creator posts videos about motorcycle helmets and accessories. They showcase new helmet designs, features like integrated audio systems and medical IDs, and installation guides. The content also features stunts and riders performing in various settings, sometimes comparing the creator's stunts to Evel Knievel.
Quadrant
TikTok @team_quadrant · Instagram @team_quadrant
The creator focuses on video game playthroughs, especially related to racing games like F1 Esports. They also make content around competitive gaming events, showcasing matches and providing commentary. Occasionally, their videos include real-world racing experiences and challenges. There are segments featuring humor and personal commentary, as well as some lifestyle content, such as launching new apparel and behind-the-scenes looks.
Dizzee Rascal
TikTok @dizzee_rascal
This creator posts videos about cars, often featuring custom modifications and exchanges with other car enthusiasts. They also share content related to their music career, including live performances and tours. Additionally, the creator posts motivational messages and holiday greetings.
Frequently asked questions
Sign in to view Oscar Piastri's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Oscar Piastri today
You can use Nutcake’s agentic tools for free. Sign up today to work with Oscar Piastri on your creator campaign.