What kind of content does Oscar Piastri make?
Oscar Piastri offers a unique look into the thrilling world of motorsports, primarily on TikTok and Instagram. His content delves into the intricate details of racing helmets, showcasing their designs and the stories behind them, often featuring tributes to fellow drivers. Fans also get an inside look at race weekends, track experiences, and discussions on cutting-edge car technology and race logistics, alongside engaging brand partnership features.
Are you a brand that’s partnered with Oscar Piastri?
Verify your partnership
Who is Oscar Piastri’s audience?
Oscar Piastri's audience is likely comprised of passionate motorsports enthusiasts, drawn to his insights on race weekends, car technology, and brand partnerships. Their high engagement rates, with TikTok ER at 17.71% and Instagram ER at 36.54% (significantly exceeding benchmarks of ~3.0% and ~1.5% respectively), indicate a highly receptive and active community. These followers are actively seeking authentic content and are likely to respond positively to sponsored content that aligns with their interests in racing and automotive innovation.
Which creators are similar to Oscar Piastri?
If you're looking for creators like this creator, partner with those who resonate with motorsport enthusiasts, tech-savvy fans, and those who appreciate the thrill of race weekends and cutting-edge car technology.
Ruroc Helmets
TikTok @ruroc
This creator posts videos about motorcycle helmets and accessories. They showcase new helmet designs, features like integrated audio systems and medical IDs, and installation guides. The content also features stunts and riders performing in various settings, sometimes comparing the creator's stunts to Evel Knievel.
Quadrant
TikTok @team_quadrant · Instagram @team_quadrant
The creator focuses on video game playthroughs, especially related to racing games like F1 Esports. They also make content around competitive gaming events, showcasing matches and providing commentary. Occasionally, their videos include real-world racing experiences and challenges. There are segments featuring humor and personal commentary, as well as some lifestyle content, such as launching new apparel and behind-the-scenes looks.
Dizzee Rascal
TikTok @dizzee_rascal
This creator posts videos about cars, often featuring custom modifications and exchanges with other car enthusiasts. They also share content related to their music career, including live performances and tours. Additionally, the creator posts motivational messages and holiday greetings.
Frequently asked questions
Sign in to view Oscar Piastri's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Oscar Piastri today
You can use Nutcake’s agentic tools for free. Sign up today to work with Oscar Piastri on your creator campaign.