What kind of content does lily make?
Lily offers an authentic look into her life as a university student, blending relatable daily vlogs with in-depth skincare and beauty reviews. On TikTok, she shares unboxing videos and "get ready with me" content featuring popular brands like Rhode and Byoma. Lily also provides glimpses into her campus life and self-care routines, creating a warm and engaging presence for followers.
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Who is lily’s audience?
Lily's audience is likely comprised of young adults and students interested in relatable lifestyle content, particularly within the beauty and skincare niches. Their high engagement rate (10.75% ER on TikTok, significantly above benchmark averages of ~3.0%) suggests a highly invested community actively seeking recommendations and participating in discussions. This indicates strong potential for conversions on sponsored content, particularly for brands targeting this demographic with authentic reviews and "get ready with me" style integrations.
Which creators are similar to lily?
If you're looking for creators like Lily, you'll love discovering authentic student life, honest skincare reviews, and relatable GRWMs perfect for university vlog enthusiasts.
@glow.flame
TikTok @glow.flame
This creator shares videos about beauty and personal care products. They frequently review makeup items, such as highlighters, blush, and lip treatments, often featuring brands like Dior and Rhode. The creator also posts about skincare, hair care products, and fashion, including pyjamas and slippers. Additionally, they share content related to student life, such as acquiring a projector for their accommodation.
Karyn Kirkbride
TikTok @karynkirkbridee
This creator posts content about their morning routines and skincare. They also share aesthetic videos featuring seasonal elements like falling leaves. The creator often showcases products they use, particularly from the brand rhode, and discusses their skincare preferences.
Ella-Mae Rennison
TikTok @ellamaerennison_
The creator posts videos about skincare routines, featuring products like retinol serums and hydrating creams. They also share content related to makeup, including testing new foundations and lip oils. Other topics include hair care, nail art, and unboxing luxury accessories. The creator also shares snippets of their daily life and personal routines.
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