What kind of content does p i p p a make?
Pippa shares engaging beauty and makeup content on TikTok, offering honest reviews and demonstrations of popular products from brands like YSL Beauty and Charlotte Tilbury. Her "get ready with me" videos provide an authentic look into her makeup routine, while lifestyle snippets add a personal touch. Pippa also effectively promotes discount codes, making her a valuable partner for brands looking to connect with an engaged audience interested in beauty and everyday life.
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Who is p i p p a’s audience?
Pippa's audience is likely comprised of individuals interested in beauty trends, product reviews, and relatable lifestyle content, primarily from the UK. Their high engagement rate (37.94% ER on TikTok, significantly above benchmark platforms like TikTok ~3.0%, Instagram ~1.5%, and YouTube ~2.0%) signals strong intent and a highly receptive community. This suggests followers actively seek Pippa's recommendations and value her authentic approach, indicating a high-quality audience for brands seeking genuine influencer partnerships.
Which creators are similar to p i p p a?
If you're looking for creators like Pippa, you'll love these lifestyle and beauty gurus who share honest makeup reviews and GRWMs.
Meghan
TikTok @meghanloganx
This creator shares makeup and beauty product reviews. They showcase items such as lipsticks, blush, and foundation from brands like YSL Beauty and Armani. The creator also features unboxing videos of new beauty products and shares their experiences with lash growth serums and bath products from LUSH. They often highlight the packaging and shades of the products they review.
emmanuella
TikTok @emmonaee
This creator posts videos about makeup and skincare. They share reviews and tutorials of various beauty products, including mascaras, foundations, and liners. The creator also hosts giveaways and discusses skincare treatments. They highlight both high-end and drugstore beauty brands in their content.
Christina Joy
Instagram @honest.skin
This creator consistently posts content centred around beauty and skincare. They often review various makeup products, demonstrating their application and sharing detailed thoughts on foundations, lip colours, and eyeshadows. The creator also discusses skincare routines, recommending specific products for different concerns, such as sensitive or travel-stressed skin. Their videos include practical tips and highlight product ingredients and benefits from a range of beauty brands.
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