What kind of content does Lucy Smith make?
Lucy Smith crafts delightful, step-by-step cooking tutorials on Instagram and TikTok, focusing on delicious recipes made entirely from scratch. Her content spans tempting baked goods, hearty savory dishes, and refreshing drinks, all presented with a warm and approachable tone. Beyond the kitchen, Lucy offers followers an authentic look into her personal hobbies and daily life, creating a relatable and engaging experience.
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Verify your partnershipWho is Lucy Smith’s audience?
Lucy Smith's audience is likely comprised of home cooks and baking enthusiasts seeking accessible, from-scratch recipes and lifestyle inspiration. Their high engagement rates, particularly on TikTok (9.36% ER, significantly above benchmark) and Instagram (4.79% ER, also above benchmark), indicate strong interest and active participation. This suggests a receptive audience eager to try Lucy's culinary creations and connect with her lifestyle content, presenting a valuable opportunity for brands targeting foodies and lifestyle consumers.
Which creators are similar to Lucy Smith?
If you're looking for creators like this creator, you'll find them perfect for home cooks eager to master scratch-made meals and delightful baked goods.
Yinka Ogunbiyi
Instagram @foodfireandsoul
This creator posts recipes and cooking tutorials. They focus on dishes such as seafood, chicken, and baked goods like cheesecake and cornbread. The creator also shares drink recipes, including cocktails and mocktails. They often highlight specific ingredients or brands in their videos.
Mandi
Instagram @thatgirl.mandi
This creator shares a variety of recipes, focusing on easy-to-make dishes. Their content includes tutorials for sweet treats like strawberry cookies and chocolate yogurt clusters, as well as savoury meals such as bourbon chicken and millionaire's spaghetti. They also demonstrate how to make cocktail-inspired sorbets and baked goods like mac and cheese.
Remi Idowu
TikTok @foodbyremi · Instagram @foodbyremi
This creator shares a variety of recipes, focusing on both sweet and savoury dishes. They often post baking tutorials, covering topics such as cakes, cookies, and pretzels. The creator also shares recipes for main courses like chicken curry, chicken wings, and roast chicken. Some videos offer cooking hacks, such as a doner kebab recipe, and drink recipes like a hazelnut latte slushie. They also recently shared content related to their wedding.
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