What kind of content does Cassie make?
Cassie shares captivating videos of her UK outdoor adventures on Instagram, from wild camping and hiking through stunning landscapes to cozy hammock setups and embracing rainy weather. Her content beautifully captures the essence of nature, featuring hikes with her book club, wildlife encounters, and explorations of waterfalls and mountains. Cassie's authentic storytelling, often sprinkled with personal anecdotes, offers brands a genuine connection to the beauty of the outdoors.
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Who is Cassie’s audience?
Cassie's audience is likely comprised of UK-based individuals with a strong interest in outdoor pursuits, particularly hiking and wild camping, and an appreciation for British natural landscapes. Their engagement signals suggest a highly dedicated following, as her Instagram engagement rate of 33.95% significantly surpasses typical benchmarks (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This indicates a receptive and active community eager for authentic content related to outdoor adventures and scenic UK locations, suggesting high potential for meaningful interactions and conversions.
Which creators are similar to Cassie?
If you're looking for creators like this creator, you'll find them perfect for brands targeting adventurous audiences interested in UK outdoor pursuits and stunning natural scenery.
Sophie Newey
TikTok @nsophiexplr
This creator shares videos of their outdoor adventures, often featuring scenic natural landscapes. They post content from various locations across the UK, including Wales and the Lake District. Hiking and exploring mountainous regions are common themes in their videos. Some posts also highlight waterfalls and forests, emphasising a connection with nature and personal well-being.
HikesWithFoz
TikTok @hikeswithfoz
This creator posts videos about hiking in various locations across the UK. Their content often features mountainous landscapes, including the Lake District and Scottish Highlands. They also share experiences of wild camping and visiting scenic spots like waterfalls. Some posts highlight the beauty of the British countryside and nature.
Sam Culley
TikTok @samrculley · Instagram @samrculley
This creator posts videos about hiking and outdoor adventures in various locations across the UK and Switzerland. They share details about specific trails, including distances, terrain, and points of interest, such as the White Peak Loop and the Malvern Hills. The creator also provides practical advice on hiking gear, winter camping equipment, and what to pack for day hikes. Additionally, they document personal challenges, like training for the South West Coast Path, and visit places like Hafren Forest and Portmeirion.
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