What kind of content does Em make?
Em offers an authentic glimpse into the realities of modern parenting on TikTok. Her content centers on relatable family moments, from celebrating cherished childhood milestones to showcasing practical solutions for busy parents. With a candid tone, Em shares both the joys and occasional frustrations of raising a child, making her a trusted voice for those navigating the ups and downs of family life.
Are you a brand that鈥檚 partnered with Em?
Verify your partnership
Who is Em鈥檚 audience?
Em's audience is likely comprised of parents and caregivers in GB seeking practical advice and relatable content on navigating family life and child development. Their high TikTok engagement rate (7.66% ER, significantly above the ~3.0% benchmark) signals a highly receptive and interactive community. This suggests strong intent for content related to convenience, parenting hacks, and celebrating child milestones, indicating a valuable audience for brands in the family and lifestyle sectors.
Which creators are similar to Em?
If you're looking for creators like Em, you'll find relatable content for busy parents navigating childhood milestones with ease and convenience.
Chelsy Cranie
TikTok @chelsycranie 路 Instagram @chelsycranie
This creator posts videos predominantly focused on family life and parenting, often using hashtags like #momtok, #dadtok, #foryoupage, and #fyp. Their content includes moments with their children, sibling interactions, and experiences with IVF. They also share product hauls, family milestones, and the importance of date nights.
Lauren Pack
Instagram @lauren__pack
This creator shares snippets of family life, focusing on parenting three children. Their content features day-in-the-life vlogs, shopping hauls, and outfit showcases. They also provide practical tips on children's routines and activities for families with different age groups. The videos document both the realities of daily parenting and moments of leisure.
Autumrideouttaylor
TikTok @autum.rideouttaylor
This creator shares moments from their life, often focusing on their son. They post about the joys of parenthood, including welcoming a new baby. The content also includes personal updates and glimpses into their daily experiences. Some videos touch upon relationship themes and relatable life events. The creator also shares behind-the-scenes content from photoshoots.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake鈥檚 agentic tools for free. Sign up today to work with Em on your creator campaign.