What kind of content does Laila Paul make?
Laila Paul shares engaging video content across TikTok and Instagram, focusing on detailed skincare routines and honest product reviews. Her audience trusts her expertise on hydration, exfoliation, and addressing concerns like acne and aging. Laila's tutorials showcase the application of a wide range of products, from toners to lip treatments, and she also offers insights into effective oral care.
Are you a brand that’s partnered with Laila Paul?
Verify your partnership
Who is Laila Paul’s audience?
Laila Paul's audience is likely comprised of individuals actively seeking practical advice and product recommendations for skincare and oral care. Their intent signals are strong, indicated by high engagement rates, particularly on Instagram (3.31% ER, significantly above benchmark). This suggests a highly receptive and engaged community that trusts Laila's expertise. The audience demonstrates a clear interest in solutions for common concerns like acne and hydration, and values detailed product reviews.
Which creators are similar to Laila Paul?
If you're looking for creators like Laila Paul, you'll find them perfect for audiences interested in effective skincare routines, honest product reviews, and achieving healthy, hydrated skin and a radiant smile.
Wez Trotman
TikTok @skndose.uk · Instagram @skndose.uk
This creator focuses on skincare content, reviewing and demonstrating a range of products. They often share routines for different skin concerns, such as hyperpigmentation, ageing, and hydration. The creator also features makeup products, particularly lip products, and occasionally shares lifestyle content. They explain the ingredients and benefits of the skincare products they use and discuss how they feel and perform on the skin.
SammySkincareLifestyle
TikTok @sammy190990
This creator posts videos focused on skincare products, often featuring Korean beauty brands. They review items such as eye patches, toners, ampoules, and creams, discussing their ingredients and effects like hydration, brightening, and firmness. The creator also shares hair care product reviews, including frizz control and overall hair health. They frequently mention receiving products as gifts or for review and often include discount codes for online retailers.
Chris Han
Instagram @chrishanxoxo
This creator shares videos focused on skincare routines and product reviews, often highlighting Korean beauty products. They discuss various concerns like anti-aging, hydration, and skin tone, demonstrating how to use products such as serums, mists, and eye patches. The creator also shares fashion content, showcasing outfits from online retailers like Shein for different occasions and offering styling tips. Additionally, they occasionally post about hair styling using an app and share everyday life moments.
Frequently asked questions
Sign in to view Laila Paul's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Laila Paul today
You can use Nutcake’s agentic tools for free. Sign up today to work with Laila Paul on your creator campaign.