What kind of content does Scott DIY make?
Scott DIY brings viewers along for every step of his home renovation and DIY projects, from building custom bin storage and gates to crafting fireplace surrounds. He openly shares the tools and materials needed, offering practical advice and candidly discussing the challenges of construction, like fixing mistakes and working with warped wood. Whether he's updating his hallway or tackling a downstairs toilet renovation, Scott's engaging TikTok and Instagram content provides an authentic look at the realities of home improvement.
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Who is Scott DIY’s audience?
Scott DIY's audience comprises individuals interested in home improvement, renovation, and practical building skills, likely based in Great Britain. Their intent signals are strong, indicated by high follower counts and engagement rates that consistently exceed benchmarks on both TikTok (2.19% vs. 3.0% benchmark) and Instagram (1.78% vs. 1.5% benchmark). This suggests a highly engaged community actively seeking DIY tips and project inspiration, offering valuable opportunities for brands in the home goods, tools, and construction sectors.
Which creators are similar to Scott DIY?
If you're looking for creators like this, you'll find them perfect for anyone seeking inspiration and practical guidance for their next home renovation or DIY project.
Emma
TikTok @diywithemma · Instagram @diywithemma
This creator posts videos about home renovations and DIY projects. They share tips and tutorials on tasks such as building stud walls and improving curb appeal. The creator also offers a course on basic home maintenance for beginners. They document various stages of their renovation projects, including problem-solving and final reveals.
the_houseofwood
TikTok @the_houseofwood · Instagram @the_houseofwood
This creator posts videos about home renovation and DIY projects. They share tutorials on tasks such as fixing kitchen sealant, installing banisters, and repairing a stone sign. The content also features upcycling furniture, building a bird box, and general decorating tips. They often discuss the learning process involved in new DIY skills and share their experiences with various tools and materials.
The Home Improvements Channel
Instagram @thehomeimprovementschanneluk
This creator posts instructional videos about home improvement projects. Topics include building garden rooms, installing decking, and converting campervans. They also share tips on tasks such as cutting carpet and vinyl flooring, fixing taps, and adjusting kitchen units. The videos often provide step-by-step guidance for DIY enthusiasts.
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