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Isabela

This creator makes videos about home decorating and do-it-yourself projects. They often feature neutral colours and styles to create calm and cosy living spaces, adjusting themes for seasons like autumn and Christmas. Content includes practical guides for DIY tasks, such as building outdoor Christmas decorations and home renovations. They also provide reviews and recommendations for affordable home products and furniture. The creator focuses on budget-friendly solutions for improving homes.

Where to find Isabela

Instagram ·our_so_journey
Followers5.1K
Avg views478
Engagement2.5%
Sourced from public data

Stats updated March 2026 · Stats don't look quite right?

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What kind of content does Isabela make?

Isabela shares inspiring home decorating and DIY projects on Instagram, focusing on creating calm, cozy, and budget-friendly living spaces. Her content features neutral palettes and seasonal updates, from autumn touches to festive Christmas builds. Brands will appreciate her practical guides and honest reviews of affordable home products, showcasing how to elevate any home without breaking the bank.

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Create a 2D outdoor Christmas tree with @twinkly and me 🎄✨
A perfect option if, like me, you don’t have a garage, loft or big shed to store bulky outdoor decorations.

@twinkly strings are easy to remove once Christmas is over, pack neatly back into the box and store safely indoors.
Let’s not forget they’re incredibly versatile and can be reused for so many other occasions, like during summer time over a pergola.

🏷️ Ad | LED Smart Lights | Outdoor Christmas Decor | Easy DIY

#twinklylights #homesweethome #outdoordecorations #christmasdecorations #christmastree
𝐈𝐓’𝐒 𝐎𝐅𝐅𝐈𝐂𝐈𝐀𝐋 - I’m finally getting rid of this awful shower enclosure which accumulates so much dirt under the frame. 🚿

Do you also hate yours? Join me on this awesome yet frightening DIY project.

We are doing as much as we can by ourselves to save money.
I will list all materials used over the next few reels with the sort by step too. 🫶

• Curious to see more?
• Want to do the same but don’t know where to start?

Grab yourself a hot drink and stay around. We will take a few weeks as we have two small kids so every step will be done whenever they allow us.

#reno #bathroom #bathroomrenovation #renovation #renohomes #showerroom #wetroom #rainshower #homeproject #diy #diyhomedecor #couplesgoals❤️
Not following this year’s colour trends…
I’m sticking to simple, timeless and glassy vibes ✨

Inspired by that soft White Company sparkle — neutrals, delicate shapes and lots of light. All glass, all calm, all cosy 🤍🎄

Tree is from @habitatuk (it even comes with the wicker basket!) Habitat 5ft Pre lit Premium Natural Look Christmas ONLY 49£ at the moment with the code XMAS30

Ribbed glass baubles — again Habitat, pack of 6 on sale for £8

Speckled baubles — @gisela_graham , £4.49 each

Beaded stars — @homesense_ukie , £3.99 for 3

Keeping it simple and magical this year ✨

#thewhitecompany #whitewinter #alliscalm #neutraldecor #homedecor #neutralhome #christmasinspo #christmasdecor #christmasseason #christmasstyle #minimalchristmas #baubles #festiveseason #homeaesthetics
How?
With @twinkly, of course! ✨

To create this massive 2D Christmas tree, I used a pack of Twinkly Strings (Multicolor, 250 LEDs) and about 15 screw hooks from @amazonuk — super easy DIY and honestly so fun to put together.

The tree is 228cm tall, which according to my husband: “Can probably be seen from space.” 😂🌎✨

Wondering how I did it? 👀
Stay tuned — I’ll show you the full step-by-step in my next reel… you won’t believe how easy it was! ☺️

Use ISABELA10 at checkout for a cheeky discount ✨

*ad

#twinklylights #ledlights #christmaslights #christmasathome

Who is Isabela’s audience?

Isabela's audience is likely comprised of individuals interested in accessible and stylish home decorating solutions, particularly those seeking budget-friendly ideas and seasonal inspiration. Their intent signals are strong, indicated by an Instagram engagement rate of 2.49%, which notably surpasses the platform benchmark of 1.5%. This suggests a highly receptive and engaged community that actively responds to her DIY projects and product recommendations, promising high-quality interactions and potential for brand partnerships.

Which creators are similar to Isabela?

If you're looking for creators like this creator, you'll love those who share budget-friendly DIYs and seasonal decor ideas for your home.

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Instagram @thesurreyrenovation

This creator produces content focused on home renovation and interior design projects. They document various DIY activities, showcasing transformations of bathrooms, kitchens, living rooms, and garden spaces, often including 'before and after' comparisons. The content highlights the process of making a house a home, featuring specific decor items and materials to achieve a neutral and cosy aesthetic. Viewers can find guides on projects like building a fence or installing panelling. Seasonal decor, especially during Christmas, is also a recurring theme.

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Lucy

Instagram @etridgehome

The creator posts videos focusing on home renovation and interior design. Their content often showcases a neutral and monochrome style, featuring various rooms like hallways, bathrooms, and living areas. They share updates on renovation projects, specific decor choices, and styling ideas for their home. Additionally, the creator includes aspects of family life, such as daily routines and the use of baby-related products, often integrating them into their home environment.

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Danni

Instagram @mycosyhyggehome

This creator posts content primarily focused on home decor and lifestyle. Their videos and photos often feature their home, showcasing a neutral aesthetic and clean, tidy spaces. They share insights into home improvements, such as bathroom renovations, and demonstrate seasonal styling, particularly for autumn and Christmas. The content also includes glimpses into their daily routines and personal reflections on home life.

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Frequently asked questions

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