What kind of content does Idea Soup make?
Idea Soup crafts engaging, bite-sized videos that explore a fascinating range of topics. From the science behind everyday phenomena and the engineering marvels of skyscrapers to quirky historical oddities and pivotal economic events, their content is both educational and entertaining. Their approachable yet informative style makes complex subjects accessible and captivating for a broad audience on Instagram.
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Verify your partnershipWho is Idea Soup’s audience?
Idea Soup's audience is likely comprised of intellectually curious individuals, drawn to bite-sized educational content across history, science, and economics. Their high Instagram engagement rate (8.59% ER) significantly surpasses benchmarks for platforms like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), indicating a highly receptive and actively participating community. This suggests strong intent signals for learning and discovery, and a high quality of engagement, making them an ideal audience for deeper dives and exclusive content.
Which creators are similar to Idea Soup?
If you're looking for creators like this creator, you'll love channels that dive deep into fascinating facts, historical events, and complex science and economic concepts for the curious mind.
Ryan Kelly
Instagram @ryankellycomedy
This creator makes videos discussing historical facts about buildings and companies. They also share anecdotes about unusual news stories, such as a police chase on horseback or the death of a fictional dog. Other videos cover topics like natural disasters, the history of unguided rockets, and personal stories about sleep deprivation.
Leon’s Facts
TikTok @leonsfacts
This creator posts short educational videos covering a variety of historical events, figures, and concepts. Topics range from obscure medieval conflicts and alchemical scams to the origins of modern political systems and iconic cultural symbols. They also explore intriguing stories behind everyday items and popular characters.
The Pyramid Experiments
TikTok @thepyramidexperiments
This creator posts videos discussing a variety of topics, including scientific facts about animals and space, and current events in the UK. They often pose questions to their audience on subjects ranging from DIY to philosophical debates. The content includes discussions on topics such as the definition of venomous versus poisonous, the possibility of Atlantis being discovered, and the nature of gravity. They also share personal reflections and address controversial subjects like euthanasia and societal changes.
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