Chloe and Leo

What kind of content does Chloe and Leo make?

Chloe and Leo craft mouthwatering comfort food and baked goods, with a special knack for high-protein twists and speedy weeknight meals. Their TikTok and Instagram feeds are filled with delicious inspiration, from hearty pies to festive holiday treats perfect for any occasion. Brands looking to connect with an engaged audience interested in accessible, flavorful cooking will find a perfect partner in Chloe and Leo.

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Creamy mushroom steak pasta 🍄🥩
Rich, cosy and honestly the perfect Valentine’s Day dinner if you’re cooking at home or just for the perfect mid week meal!!

Ingredients
• 2 steaks (sirloin or ribeye)
• 180–200g pasta (tagliatelle or rigatoni)
• 1 tbsp olive oil
• 1 tbsp butter
• 2 cloves garlic, minced
• 200g mushrooms, sliced
• 1 tsp dried thyme
• 100ml stock (beef or chicken)
• 100–150ml double cream
• 40g parmesan, grated
• Salt & black pepper
• Optional: splash of pasta water

Method
1. Cook pasta in salted water until al dente. Reserve a little pasta water.
2. Season steaks well. Heat oil in a hot pan and cook steaks to your liking. Remove, rest, then slice.
3. In the same pan, melt butter.
4. Add garlic and mushrooms, cook until golden and reduced.
5. Pour in the stock and let it bubble for 1–2 minutes to reduce slightly.
6. Stir in cream and thyme, simmer gently.
7. Add parmesan and a splash of pasta water if needed to loosen.
8. Toss pasta through the sauce, season, then top with sliced steak and extra parmesan.

I removed some of the sauce before adding in the pasta water & parmesan
to pour over the top of the steak! #steakpasta #pastarecipes #valentinesrecipe #easyfood #creamymushroom

WIEIAD – eating to hit over 150g protein without overthinking it 🫶

• Brownie baked protein oats – ~25g
• Vieve protein water – 20g
• Tea cake – ~3g
• Pizza chicken & ham bagels x2 – ~40g
• Greek yogurt bowl with berries & granola – 22g
• High-protein mince pasta – ~52–55g
• Bone broth – ~10g
• Mrs Crimbles snack – ~3g
• Trip drink

Total protein: ~170g +

Reformer Pilates done 🧘‍♀️
Gravy had a play date with Uncle Ollie 🐶🤍
Good food, good movement, good day ✨

SAUSAGE, BEANS & CHEESY MASH PIE 🥧🤍

The ultimate comfort food situation. Basically my smiley pie but the mash version 😆

You’ll need:
Sausages
1 onion, finely chopped
2 carrots, diced small
2 garlic cloves
1 tin baked beans
Splash Worcestershire sauce
Salt & pepper
Mashed potatoes (ready-made or prepped however you like)
grated cheese for the top

How I made it:
Cook the sausages until golden, then slice.
Soften the onion and carrots in a pan until sweet, add the garlic and cook briefly.
Stir in thE Worcestershire and baked beans, then add the sausages and season well.

Tip everything into an oven dish, spoon the mash over the top (rough peaks = elite), add cheese if using, then bake at 200°C (180°C fan) for 25–30 minutes until golden and bubbling #kidfriendlymeals #familymeals #sausagerecipe #easyfood

BISCOFF & KINDER PANCAKES 🥰🥰

Two of my favourite things… so obviously I had to combine them 🤍
Warm pancakes, Biscoff spread, melty Kinder chocolate = unreal.

You can make your own pancakes or use shop-bought.
Heat them in a pan, spread Biscoff over half, fold, add Kinder and roll up.
Stack them, drizzle with extra Biscoff and finish with a dusting of icing sugar.

Honestly… elite sweet treat 🥹🤍

#pancakes #biscoff #kinder #pancakeideas #pancakerolls

Who is Chloe and Leo’s audience?

Chloe and Leo's audience is likely comprised of home cooks and bakers in the UK seeking accessible, healthier twists on comfort food and festive treats. Their strong Instagram engagement (8.85% ER, significantly above benchmark) suggests a highly invested community actively seeking inspiration and practical recipe advice. This audience demonstrates strong intent for actionable content, likely translating to high-quality engagement through comments, shares, and attempts at recreating recipes. Their TikTok presence, while smaller, indicates an interest in quick, digestible content formats.

Which creators are similar to Chloe and Leo?

If you're looking for creators like this, you'll love those who make delicious, high-protein comfort food and quick, festive baked goods for busy home cooks.

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This creator focuses on sharing a variety of recipes, predominantly baking. They often provide step-by-step instructions and ingredient lists for dishes such as brownies, blondies, cookies, and pancakes. The creator also shares recipes for savoury meals including chicken and mac 'n' cheese. Many recipes are highlighted as being easy to make or suitable for specific dietary needs like gluten-free.

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Danielle & Adam

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This creator shares recipes and cooking demonstrations, focusing on simple and accessible dishes. They often highlight one-pot meals, slow cooker recipes, and air fryer techniques. Many of their videos feature comfort food classics like ragu, chicken and rice, and jacket potatoes, as well as baked goods such as apple crumble.

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Daniel John

Instagram @daniel_johneats

This creator shares recipes for home cooking and highlights places to eat. Their content often focuses on brunch dishes, comfort food, and meals that use leftovers. They provide step-by-step instructions for dishes like creamy chicken vodka pasta, loaded hash browns, and various toast toppings. The creator also shares reviews of food products and experiences at food events.

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