What kind of content does S A R A H S M A R T make?
S A R A H S M A R T creates beautiful watercolour illustrations that blend the elegance of fashion with the charm of nature. Her feed showcases delicate paintings of seasonal produce, alongside beloved pets like dogs and horses. Beyond her digital art, S A R A H S M A R T brings her unique style to life through live brand illustrations and engaging watercolour workshops, having previously collaborated with notable names such as Gucci and Cathay Pacific.
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Who is S A R A H S M A R T’s audience?
S A R A H S M A R T's audience is likely comprised of individuals interested in visual arts, particularly those with an appreciation for fashion, nature, and personalized art like pet portraits. Their high Instagram engagement rate (17.20%), significantly exceeding benchmarks like TikTok (~3.0%), Instagram (~1.5%), and YouTube (~2.0%), signals a highly invested and responsive community. This suggests strong intent to consume and interact with her content, indicating a valuable audience for Nutcake, potentially translating into high conversion rates for commissions or product sales.
Which creators are similar to S A R A H S M A R T?
If you're looking for creators like this, you'll find artists perfect for personalized gifts, unique event entertainment, and beautiful home decor.
Amber Davenport
TikTok @amberstextiles · Instagram @amberstextiles
This creator makes illustrations and paintings, often inspired by travel and the changing seasons. They create products such as calendars featuring artwork from different destinations and designs for Christmas. The creator also shares motivational content about pursuing a career in art, highlighting how their own art business has allowed them to become a full-time artist. They also create custom dog decorations and encourage finding joy in everyday moments.
Gracie
TikTok @designby_gracie · Instagram @designby_gracie
The creator produces videos related to art and illustration, often showcasing their process using mediums like gouache paint and digital tools such as Procreate. They share their artwork, including landscapes, portraits, and animal doodles, and sometimes provide behind-the-scenes looks at their creative workflow. Their content includes time-lapse drawing videos, art tips, and personal reflections on creativity.
Chloe
Instagram @chloealexandrastudios
This creator shares their artistic process, including detailed tutorials on how they paint specific elements like sequin dresses. They often create wedding-themed illustrations, such as guest portraits and custom wedding favours. The content also features behind-the-scenes glimpses into their daily life as an illustrator and mum, alongside occasional personal projects like colouring pages and Valentine's cards.
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