What kind of content does Cleanupwithjo make?
Cleanupwithjo offers a refreshing take on home organisation and cleaning, particularly through the lens of nesting during pregnancy and the postpartum journey. On TikTok and Instagram, they share satisfying deep cleans of everything from bathrooms to laundry rooms, alongside practical home hacks and product recommendations. Their content blends aspirational tidiness with relatable glimpses into new motherhood, creating an authentic and engaging space for viewers.
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Who is Cleanupwithjo’s audience?
Cleanupwithjo's audience is likely comprised of individuals interested in home organization, practical cleaning tips, and life hacks, with a strong lean towards those navigating nesting phases or postpartum recovery. Their high engagement rates (TikTok 6.66%, Instagram 5.61%) significantly exceed platform benchmarks (TikTok ~3.0%, Instagram ~1.5%), indicating a highly receptive and active community. This suggests a strong intent to consume and implement the advice provided, making them valuable for brands in home goods, cleaning supplies, and parenting sectors seeking engaged consumers.
Which creators are similar to Cleanupwithjo?
If you're looking for creators like this creator, you'll find them perfect for anyone seeking satisfying cleaning transformations, practical organization tips, and relatable nesting or postpartum home hacks.
Rachel Davies-Day
TikTok @rooshome · Instagram @homewithroo
This creator shares videos about home renovations, including painting and deep cleaning. They often document their cleaning routines, whether it's a quick tidy-up or a more thorough clean of specific areas like bathrooms or cars. The creator also posts about their experiences as a parent, including their breastfeeding journey and daily life with their baby. Additionally, they sometimes feature skincare routines and coffee-making with specific products.
Remi
TikTok @remiclog · Instagram @remiclog
This creator posts videos about cleaning and organising their home. They document deep cleaning sessions in various rooms, including the kitchen, bathroom, and bedrooms. The content also features redecorating projects, decluttering efforts, and preparations for a new baby's arrival. They also share videos of their family enjoying seasonal events, such as Halloween.
Clean with Jen
TikTok @cleanwithjen · Instagram @clean_with_jen
This creator posts videos about cleaning and organising different areas of their home. They document deep cleaning bathrooms, kitchens, and spare rooms, often using specific cleaning products and tools. The creator also shares content about organising cupboards and maintaining cleaning appliances like robot vacuums and washing machines. They sometimes discuss how cleaning helps them mentally and share their experiences with home organisation projects.
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