What kind of content does Mxo make?
MxO shares engaging makeup tutorials on TikTok and Instagram, showcasing techniques from brow carving to product application. They also offer honest skincare tips and product reviews, building a trusted voice in beauty. Beyond makeup, Mxo provides insightful social commentary, exploring themes of sexism and cultural observations within the Muslim community, resonating with a thoughtful and engaged audience.
Are you a brand that’s partnered with Mxo?
Verify your partnership
Who is Mxo’s audience?
Mxō's audience consists of individuals interested in beauty content, particularly makeup tutorials and skincare, with a notable segment within the Muslim community seeking relatable product reviews and social commentary. Their high engagement rates (TikTok 20.60%, Instagram 19.58%) significantly surpass benchmark averages across platforms, indicating a highly receptive and active follower base. This suggests strong potential for brand partnerships seeking authentic connection and high conversion rates, as the audience actively seeks recommendations and engages deeply with Mxō's content.
Which creators are similar to Mxo?
If you're looking for creators like this creator, you'll love finding beauty, skincare, and social commentary from a Muslim perspective that resonates with your values.
Frishta
TikTok @frishtaxx
This creator posts about beauty and lifestyle content. They share makeup tutorials for occasions like Eid, focusing on techniques such as soft glam and recreating specific makeup trends. The creator also documents aspects of their daily life, including routines during Ramadan, meals during Iftar and Suhoor, and experiences like attending brand events or trying new health services. They often feature product reviews and demonstrations, particularly for makeup and skincare items.
May Akhtar
TikTok @maytahmi · Instagram @maytahmi
This creator focuses on makeup tutorials and product reviews. They often showcase colourful and graphic eyeliner looks, alongside tutorials for full face makeup using various brands. The creator also shares fashion content, particularly focusing on modest and petite outfits, and occasionally posts about skincare routines.
Dominique Allison
TikTok @dominiqueallison
This creator posts videos about skincare and makeup. They share tutorials on how to achieve specific looks, such as glass skin or glowy spring makeup, and demonstrate techniques like colour correcting foundation or making lipstick last longer. The creator also shares their experiences attending brand events and trying out new beauty products, often comparing different shades and finishes of makeup such as blush or lipstick.
Frequently asked questions
Sign in to view Mxo's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Mxo today
You can use Nutcake’s agentic tools for free. Sign up today to work with Mxo on your creator campaign.