What kind of content does Iris Au make?
Iris Au offers a warm and relatable glimpse into her everyday life on Instagram. Her content beautifully blends family moments and mealtime joys with exciting unboxing videos of beauty products and gifts. Brands will appreciate her authentic approach to showcasing home purchases and celebrating special occasions, all delivered with a personal and engaging lifestyle tone.
Are you a brand that’s partnered with Iris Au?
Verify your partnership
Who is Iris Au’s audience?
Iris Au's audience is likely composed of individuals interested in relatable, everyday content, drawn to her authentic portrayal of family life and home-focused activities like unboxing and lifestyle vlogs. Their intent signals suggest they are seeking inspiration for their own homes and daily routines, or simply enjoy observing a curated yet accessible lifestyle. With an engagement rate of 0.09% on Instagram, significantly below the platform benchmark of 1.5%, her audience demonstrates lower-than-average interaction, indicating a need for content strategies that foster deeper community connection and encourage more active participation.
Which creators are similar to Iris Au?
If you're looking for creators like Iris Au, you'll find relatable content perfect for families who enjoy unboxing, home inspiration, and everyday lifestyle vlogs.
Kerrie
TikTok @mancgirlkerrie
This creator posts videos about their daily life, including meal preparation and shopping trips. They often share their experiences with clothing hauls and Mother's Day gift openings. The creator also discusses household tasks and challenges, such as dealing with technology and missing deliveries.
Aston Merrygold
TikTok @astonmerrygold · Instagram @astonmerrygold
This creator shares videos featuring personal life moments, including family celebrations and interactions with children. They also post content related to food, such as making cookies and ice cream. Additionally, the creator shares opinions on music and advertising, sometimes referencing well-known brands. There are also posts that appear to be lighthearted pranks or humorous observations about daily life.
Jess Qualter
TikTok @jessqualter · Instagram @jessqualter
This creator posts videos about their daily life, including home organisation and shopping trips. They share content related to decorating their living space, visiting homeware stores, and unpacking new purchases. The creator also posts about social events, such as attending football matches and enjoying drinks with friends.
Frequently asked questions
Sign in to view Iris Au's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Iris Au today
You can use Nutcake’s agentic tools for free. Sign up today to work with Iris Au on your creator campaign.