What kind of content does Hayley make?
Hayley offers accessible beauty inspiration, sharing makeup and skincare routines that highlight affordable drugstore finds. On Instagram, she provides honest reviews and detailed tutorials for everything from lip glosses to foundations, often featuring a full face of budget-friendly products. Her content also delves into morning skincare routines specifically tailored for sensitive and blemish-prone skin.
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Who is Hayley’s audience?
Hayley's audience is likely composed of beauty enthusiasts in Great Britain interested in accessible, affordable makeup and skincare. Their intent signals are strong, as evidenced by an impressive 8.50% engagement rate on Instagram, significantly outperforming benchmark rates across major platforms (TikTok ~3.0%, Instagram ~1.5%, YouTube ~2.0%). This high engagement suggests a highly receptive and active community, indicating excellent potential for driving conversions and fostering brand loyalty through sponsored content and product recommendations.
Which creators are similar to Hayley?
If you're looking for creators like this creator, you'll love their honest drugstore beauty reviews and easy-to-follow makeup and skincare tutorials.
Embla Wigum
TikTok @emblawigum · Instagram @emblawigum
This creator posts content related to beauty and makeup. They share reviews and demonstrations of various makeup products, including blush, lip stains, bronzers, and powders from both high-end and drugstore brands. The creator also includes skincare routines and product recommendations, sometimes featuring sponsored content. Additionally, they share travel vlogs showcasing daily routines and outfits during their trips.
Emily Bacon
Instagram @emilylouisebacon
This creator posts videos featuring a variety of makeup and skincare products. They often showcase unboxings of new items, such as lip treatments, concealers, and highlighters. The creator also provides swatches and demonstrations of products like blush, lip tints, and mascaras, often highlighting their textures and shades. They frequently ask viewers for their opinions on the products shown.
Suki Bedeaux
TikTok @sukibedeaux · Instagram @sukibedeaux
This creator posts videos about makeup and skincare routines. They often showcase new beauty products, share 'get ready with me' style content, and demonstrate makeup application techniques. The creator also features product reviews and occasionally shares lifestyle content, such as travel or mindfulness topics.
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