What kind of content does Em make?
Em offers a heartwarming glimpse into family life on Instagram, sharing relatable moments with her two young sons. Her content beautifully captures childhood milestones, from first birthdays to exciting new experiences, alongside practical advice on navigating everyday parenting. Brands will appreciate her authentic approach to showcasing family travel tips and clever home organization hacks for baby essentials.
Are you a brand that’s partnered with Em?
Verify your partnership
Who is Em’s audience?
Em's audience likely consists of parents and caregivers in the UK seeking relatable content on family life, child development, and home organization. Their engagement rate of 2.54% on Instagram surpasses the platform benchmark (1.5%), indicating a highly receptive and invested community. This suggests strong intent signals for practical advice, emotional connection, and shared experiences within the parenting journey. Nutcake can leverage this by offering tools and features that facilitate community building and content sharing around these core themes.
Which creators are similar to Em?
If you're looking for creators like this creator, you'll find inspiration for navigating family life, celebrating milestones, and organizing your home with practical, relatable advice.
Holly Kay
Instagram @opalandmama
This creator posts content about family life, often featuring their children. Videos include day-to-day activities such as baking, caring for a newborn, and toddler moments. They also share product reviews and recommendations for baby and parenting items, alongside personal reflections on motherhood.
Amelia Whetnall
Instagram @lifewiththewhetnalls
The creator documents their family life, primarily focusing on experiences with young children and toddlers. Content includes videos about family holidays, days out to attractions like theme parks, and managing travel with children. They also share aspects of home life, such as seasonal decorations and routine organisation like Sunday resets. Additionally, the creator provides product recommendations and reviews for items relevant to parenting and childcare, alongside personal updates like pregnancy announcements.
Nicole
TikTok @nicolebullin
This creator shares videos documenting their experiences as a mother. The content focuses on a baby's milestones, such as first steps and first birthday celebrations. They also share insights into daily life with a young child, including playtime and preparations for parties. The creator also posts about their pregnancy journey and the early days of a newborn's life.
Frequently asked questions
Sign in to view Em's full rate card, including fees for Instagram and TikTok posts, reels, and whitelisting options.
Collab with Em today
You can use Nutcake’s agentic tools for free. Sign up today to work with Em on your creator campaign.