What kind of content does Matt Solie make?
Matt Solie crafts visually stunning content centered around photography and editing. On Instagram, he shares in-depth tutorials demonstrating how to achieve unique aesthetics inspired by anime, games, and film, often using Lightroom to replicate popular visual styles. Beyond editing, Matt offers immersive travel vlogs and insightful reviews of camera gear, making him a go-to resource for aspiring photographers and brands seeking authentic visual storytelling.
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Who is Matt Solie’s audience?
Matt Solie's audience is likely comprised of aspiring photographers and videographers, as well as anime enthusiasts and travelers seeking inspiration and practical advice. Their intent signals are strong, indicated by a high engagement rate (ER) of 3.84% on Instagram, significantly outperforming benchmarks for platforms like TikTok (~3.0%) and YouTube (~2.0%). This suggests a highly receptive and active community eager to consume and interact with content related to photography, editing, travel, and anime-inspired aesthetics. The quality of engagement is therefore expected to be high, offering valuable opportunities for brands targeting creative individuals and hobbyists.
Which creators are similar to Matt Solie?
If you're looking for creators like Matt Solie, you'll love content that blends anime-inspired travel vlogs with in-depth photography and editing tutorials.
Brandon Woelfel
Instagram @brandonwoelfel
This creator focuses on photography, particularly portraiture and creative editing techniques. They share tutorials on lighting, colour theory, and using camera features like Nikon's Picture Controls. They also discuss workflow tools for photographers, including mood boarding with Adobe Firefly Boards, client gallery delivery with PicTime, and using analytics from Linktree to inform creative decisions.
Austin Rupp
Instagram @austinjrupp
This creator shares videos showing photo editing techniques, primarily using Adobe Lightroom. They demonstrate how to adjust colours, lighting, and composition to enhance images. The creator also showcases the use of camera accessories, such as magnetic filters for smartphones, and promotes their own Lightroom presets. Their content often includes before-and-after comparisons of edited photographs.
Declan RMC
Instagram @declanrmc
This creator focuses on photography and videography, sharing tips on motion photography and street photography techniques. They also discuss the importance of storytelling in art and editing, offering advice on using editing software like Lightroom. Additionally, the creator shares personal experiences with anxiety and mental health, encouraging viewers to take action against negative self-talk and to be kind to themselves when life gets in the way of their creative pursuits.
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